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How Visiting Media Came to Be
How Visiting Media Came to Be

A brief history on the founder, Ben Powers, and his vision for the future.

Austin Griffiths avatar
Written by Austin Griffiths
Updated over a week ago

Visiting Media was started by Benjamin Powers, a private event facility and winery owner from Portland, Oregon. In early 2010 he began using traditional 360° media tours to market his properties. He noticed that customers who viewed a 360º tour often booked quicker and sometimes without even touring in person. These customers asked fewer questions and in general were easier to work with.

He teamed up with his favorite tech geeks and designers (not hard to find the best in Portland), and together they developed the world’s first dynamic and portable virtual e-brochure, with the absolute best tools possible to make your life easier and your business better.

Realizing that the main problem was getting 360º media in front of customers, Benjamin joined forces with a team of media experts in 2013 and set out to invent a new breed of virtual tours... one that a business could update in real time from an online dashboard, live on any website or smartphone and include any form of online media including 360º photos/videos and virtual reality, but also traditional photos, videos, links, banner ads, social media, reviews and more. 

In late 2013, the world's first dynamic and portable virtual e-brochure, the TrueTour™ was born. 

Today TrueTour™ is the most widely used event facility modern media (360º/VR) delivery tool on the planet. Visiting Media exists to solve problems for hotels, event facilities, wineries, restaurants and the hospitality industry in general. We're dedicated to making your life easier, helping you grow your business and make your sales team's selling capacity multiply.

We began using TrueTour™ version 1 on our website, with our customers and on our paid profiles. The result was instant and overnight… Sales improved, lead strength improved, all of these at investments worked better, the team could sell quicker, clients had fewer questions and everything was positive.

Today, we see a glimpse of what is possible tomorrow, and we intend to deliver it to our customers first.

The biggest challenge we face today is explaining this new technology to businesses. This is also the most fulfilling part of our jobs when we see the "light go on." If you're interested in learning more, connect with our sales team for a personal platform demonstration and learn what TrueTour™ can do for your brand, your property and your ROI: sales@visitingmedia.com.

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